01 Themed Experience · First Wonderfilled Client
Evermore Park
Challenge
A first-of-its-kind immersive theme park needed a narrative spine — a living mythology its actors, sets, and seasonal arcs could share without breaking the fourth wall.
Role
Narrative design lead. Engagement opened as Wonderfilled's very first client work; depth of commitment grew until the role transitioned in-house through park launch.
Approach
Built the world bible from the ground up: factions, lore, seasonal arc structure, character systems, and a writer-actor handbook that let the cast improvise inside a coherent canon. Treated the park as a transmedia property, not a venue.
Outcome
The park opened on a unified narrative bedrock that survived live-ops, seasonal turn-overs, and cast rotation. The Wonderfilled engagement model — myth-first, system-second — was tested in production and proven.
Artifacts
World bibleFaction structuresSeasonal arc frameworkCast/writer handbook